Market your business online

Web Marketing Training

info@fim.co.uk (Administrator) — Tue, 12 May 2009 16:15:57 +0000

For some years now, we have provided training courses upon all aspects of Internet Marketing, including:

Search Engine Optimisation
Pay Per Click
Affiliate Marketing
Email Marketing
Ecommerce

Whilst this often takes the format of a Workshop (typically 6 hours) we can arrange specific courses for specific businesses, as required.

If you are considering your businesses next step in developing online, why not call 01202 233429 or email?

Strategy

info@fim.co.uk (Administrator) — Sat, 06 Oct 2007 16:11:35 +0000

Falcon Internet Marketing can offer your company a free strategic review, establishing a clear understanding of your company's goals and market objectives. This will determine the most effective marketing strategy for directing customer traffic to your site instead of to your competitors. Hi Llewelyn.

As you can see, our marketing solutions include search engine optimisation, e-mail campaigns, affiliate marketing and integration with your offline marketing. Backed up with extensive experience of both online and offline marketing.

Falcon Internet Marketing can also provide you with the ability to gather useful customer information, enabling you to make informed decisions about future marketing activity.

Pay Per Click

info@fim.co.uk (Administrator) — Sat, 06 Oct 2007 16:06:44 +0000

Pay Per Click [PPC] advertising guarantees top rankings on a large number of major search engines and directories.
One only pays if a visitor to the search engine clicks on your listing, not simply to appear in the top results. Therefore you only pay for the traffic you receive.
Using this model you can also track your cost per click, as well as cost to sale.

We generally operate PPC campaigns alongside search engine optimization campaigns. This ensures the most comprehensive coverage for your website, with guaranteed high rankings.

Successful PPC sponsorship and advert campaigns can provide valuable repetitive brand building and reinforcement, by placing adverts on the top search engines on a cost-per-click basis.

Affiliate Marketing

info@fim.co.uk (Administrator) — Thu, 04 Oct 2007 17:12:50 +0000

A company (“merchant”) that sells product or services via the Internet can recruit website owners (who then become “affiliates”) to place adverts on their particular sites. When the affiliate sites direct extra visitors to the merchant’s website and a sale is made, the referrer (affiliate) will be rewarded by one of several methods. These include paying for a sale, paying for a lead [recruitment and dating agency model] or paying for a click.

This is a very effective ongoing campaign but does require time to build. We offer full management of such campaigns from conception through to daily management generally as part of a full Web Marketing campaign.

Search Engine Optimisation

info@fim.co.uk (Administrator) — Thu, 04 Oct 2007 13:04:33 +0000

Visitors to your website via a search engine are there because they are actively looking for your product or service, and are therefore likely to become a customer. Search engine optimisation will help deliver those potential customers to your site.

Many people assume that having a website with "meta tags" will automatically get them found by search engines and hence get them more business; not true, there are many reasons that can affect a site ranking well in a search engine.

A carefully planned search engine optimisation and a search engine / directory submission campaign will consider and address these other factors in improving your search engine rankings.

Email Marketing

info@fim.co.uk (Administrator) — Thu, 04 Oct 2007 08:26:10 +0000

We provide a powerful, all-in-one EMS Email Marketing System that's easy to use and enables a number of options to suit varying of requirements. This is provided via a specialist division, although these servcies can be offered as part of an overall campaign.

Visit Email Marketing Systems full details.